Email is an integral touchpoint along a customer journey and 73% of marketers worldwide agree that email marketing is core to their business. Why? Because email is a critical enabler of your products and services.
Your new EDM specialist is responsible for creating email-marketing campaigns to promote your products or services. Determines the target audience, devises campaigns, and launches email campaigns to generate leads for your business.
It is imperative that the EDM specialist ensures that the message is conveyed clearly, sent in proper form using predetermined template that is mobile friendly and delivered properly to prospects.
To ensure your email marketing efforts are generating return on investment it is important for your EDM specialist to track and analyse your campaigns, while also using the statistical analysis and reports to create more effective campaigns.
The quality of your database is critical to the effectiveness and it is the role of the EDM specialist to coordinate and monitor the maintenance, integrity and security of several databases.
A graphic designer is responsible for creating design solutions, or assembling images, typography or motion graphics to create a piece of design that has high visual impact for print and/or digital media. Designs might be required for websites, advertising/promotional materials (such as catalogues and brochures), brand/logo images, packaging, corporate communications and corporate identity, among others.
Graphic designers may specialise in a number of fields, including brand and identity strategy; digital and web based design; television, film and computer graphics, corporate design, book and magazine design, and advertising and illustration.
A Search Engine Marketing (SEM) Specialist develops marketing campaigns around keywords that will drive traffic to your website and convert them to customers. The role of the SEM Specialist is to develop a strategy for search engine marketing campaigns that is within your budget. He or she also tracks and analyses campaign data to identify optimization opportunities, as well as works with sales and account teams to generate new search campaigns.
Overall, the SEM Specialist is responsible for ensuring that your online marketing and online advertising programs are well planned and generate the projected results.
Search Engine Optimisation (SEO) is a growing industry as more companies look to online marketing strategies to increase their revenue and market share against competitors. SEO involves increasing the visibility of a company’s website on search engines.
A Search Engine Optimization (SEO) Specialist’s main role is to analyse, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines. An SEO Specialist will develop original content to include keyword or phrases that will increase traffic to a site. They may also test and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization.
A social media specialist is a permanent part-time or full-time worker who maintains and expands your social networking presence. Keeping profiles and all information current, is a key task of a social media specialist.
Social networks thrive on interesting posts, and a specialist must come up with entertaining or at least interesting content to bring in traffic. While posting content on a social network account has its own benefits, the specialist must grow the account by adding followers. Oftentimes, people will comment on updates posted on the social network page, and it is the specialist’s job to react to these comments to engage readers.
Stale social networking accounts that rarely change often get little traffic and few followers. It is the social media specialist’s job to ensure the page is constantly changing and current. This may mean adding posts about a new product or just changing the client’s social networking mood. If an account isn’t kept up to date, then people will often stop following the page, which decreases the business’s online presence and may sacrifice potential sales. Most clients will have social networking pages on several social networks, and the specialist will usually have to maintain all of them.
As the Internet is constantly changing, Web Developers should have a strong knowledge of new technologies and be motivated to learn technology that is influencing web design.
For the Web Developer position, the amount of formal education varies with the amount of programming the position requires. Technically advanced positions will require a degree in computer science or a related field. However, a demonstrated knowledge of web development, a strong portfolio and experience can be as important as formal education.